Helpdesk Habits

About

Meet the author
and presenter

Mark Copeman created Helpdesk Habits to make remarkable customer service the norm in IT.

Mark is a non-exec director and advisor, specialising in sales and marketing for IT businesses. He is currently enjoying advising and working with businesses from Manila to Manchester.

Mark Copeman

The short version

He is the author of the books Offshoring Secrets Revealed, MSP Secrets Revealed (eps 1&2) and Helpdesk Habits, as well as being the creator of the online customer service video program, helpdeskhabits.com. He has recently launched Safe AI Habits and the MSP M&A Blueprint program. He sells his online services via 620 Media Ltd (previously known as Wisecurve).

He is a regular online and live conference speaker on the subject of customer service, the power of habits, customer experience and online marketing for MSPs. His live website reviews at conferences and online (where he's firm but fair) are always a crowd pleaser.

Right now

  • Non-exec director at TGT Global, advising on sales and marketing
  • Delivering sales and marketing consulting projects for MSPs and vendors
  • Reimagining Helpdesk Habits
  • Promoting Safe AI Habits

The record

  • Founded 620 Media (originally Wisecurve)
  • Grew and exited Wingman MSP Marketing
  • Co-founded and sold Customer Thermometer
  • Built and sold two content marketing agencies

The longer story

A serial entrepreneur, in April 2018, Mark sold his 50% share in the 1-click customer satisfaction SaaS tool, Customer Thermometer, after 8 years of growth. He started Customer Thermometer in 2010, with his co-founder Lindsay Willott and built the business up to 1,000+ customers, winning the likes of Facebook, Dropbox and Dollar Shave Club.

After exiting the business, Mark founded 620 Media (originally Wisecurve), offering services & programs to help MSPs & IT vendors win more business. It brought together a number of his ventures including his MSP website review and MSP website builder services and TechTestimonials.com - the only video / written testimonial service dedicated to the tech industry.

In 2022, Mark bought a share in Wingman MSP Marketing and led the company's sales and marketing efforts. Having grown the business significantly over three years, Mark exited the business in late 2025.

Prior to 2010, Mark built and sold two content marketing agencies, Twist Media in 2006 and 8:45TV in 2014. During that time, Mark developed his skills both in front of and behind the camera, fronting various corporate TV productions and training videos.

I thought you delivered a fantastic presentation - thank you so much. I went back to the office and told your 'Fred' story!

SGStuart Goldwater, Pragmatiq

See what Mark built

The program, the certification, the coach and the tools - all of it starts with a free trial.

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